Sharp Leads

One shop per market · Anywhere in the US

I don't get paid until you do.

Read how it works, then answer a few questions so I know whether your shop is a fit.

Step 1 of 8

What does your shop mainly do?

If you'd rather just read it

Most shop owners have tried an agency and got burned — or run their own ads and ended up with more price shoppers than they can close. The problem isn't the amount of leads. It's the quality. The ad that produces the most leads at the lowest cost is the broad one, and lead count is the number that looks good on a monthly report. So that's the ad that gets run — and an ad like that invites everybody, including every price shopper within fifty miles.

What the wrong lead costs you — twice. First, your hour. A full wrap is $2,500–$5,500 and sits in your bay two to five days — call it 20–25 hours of actual install time, so up to $200 an hour of installed work coming off your hands. The hour you spent quoting a $1,200 full color change cost you as much as $200. Second, your prices. When every customer found you in a lineup of four shops, the only thing left to compete on is price. That's how shops doing cleaner work than anyone in town end up at $2,000 for a full wrap — and at $2,000 a wrap there's nothing left to pay a better installer, buy better equipment, or say no to a job. The hiring problem is a pricing problem, and the pricing problem is a lead problem.

Now flip it.Think about the guy who just rolled off the lot in a brand new M3. He's not scared to spend $5,000–7,000 protecting that paint. He's scared of the wrong shop touching it — and your competitor's marketer already knows that. The whole game is getting that guy to raise his hand, and turning the price shopper away before he costs you another hour. Same ad budget, completely different shop.

How I'd get you that customer — three pieces. First, the front end: ads aimed at owners already spending real money on their cars, with real price ranges shown before anyone fills anything out. The wrong guy filters himself out for free. Second, the application: nobody reaches your calendar without saying what car, what service, and roughly what they expect to spend. (You're inside one right now.) Third, the back end — because even a good lead goes cold fast. Harvard Business Review audited 2,241 companies: the average response to a new inquiry took 42 hours, and 23% never responded at all. The landmark lead-response study by Dr. James Oldroyd (100,000+ call attempts, 2007) found that answering in 5 minutes instead of 30 makes you about 100× more likely to reach the person. You're inside a car with a heat gun eight hours a day — so the back end answers every inquiry in minutes, keeps following up when he goes quiet, and asks for the review while he's still taking pictures of the car. By the time he's in your bay, he's about as close to a referral as advertising gets.

The offer

I'm new — no case studies yet, and I'd rather tell you that than pretend. So I'm not asking you to take my word for any of this. I build and run everything above, and I don't get paid until it's making you money: when a customer I brought you pays for his job, I take 15% of that job — capped at $3,500 a month, however good a month you have. No monthly fee. Your ad spend goes straight to Google or Meta, never marked up. Every job is tracked in a system you can log into yourself. If the customers I bring you don't pay, I don't get paid — so the last thing I'm going to do is fill your calendar with price shoppers. If it works, all I ask is that you tell people it worked. And I only take one shop per market.

How the 15% works

  • ✓15% of each paid job from a customer I bring you — his first job, plus anything he adds before install day. Repeat business is yours.
  • ✓Capped at $3,500/mo. However good a month you have, that's the most you ever pay me — past the cap, every other job that month is yours in full.
  • ✓A customer counts as mine if he first reached you through my ads, my form, or my tracked phone number. It's logged where you can see it.
  • ✓I bill once a month, only on jobs that are paid in full.
  • ✓Mark a job won within 7 days of install day. If it isn't marked, I bill it at your own published starting price for that service — so neither of us is guessing.
  • ✓$1,500/mo minimum ad spend, paid straight to Google or Meta. The automations run while the ads run.
  • ✓Month to month — stop whenever you want, with 14 days' notice so I can wind your ads down properly instead of killing them mid-campaign. Customers I already sent you still count for 60 days after, because your install calendar runs weeks out and those jobs still came from me.
  • ✓You pick pay-when-it-works or a flat monthly rate before we start, and that choice is final. Whichever one you pick, it's locked for good — my prices go up once I have case studies, and yours won't.
  • ✓One shop per market.
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